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Lori Bindig Yousman Ph.D.

Chair, Department of Communication Studies

Associate Professor

Dr. Bindig Yousman’s teaching and research interests are grounded in critical television studies and media literacy. In particular, she writes about the construction and commodification of young femininity in popular culture.

She is the author of Dawson’s Creek: A Critical Understanding (2008), The O.C.: A Critical Understanding with Andrea Bergstrom (2013), and Gossip Girl: A Critical Understanding (2015). These books examine the teen genre and reveals media industry strategies that exploit young viewers by treating them as passive consumers; the regressive representations of gender, race, class, and sexuality normalized in youth media; and the ways young audiences understand and use popular media as a way to navigate the world.

Professor Bindig Yousman is also a co-editor (along with his SCMA colleague Dr. Bill Yousman) of one of the most widely adopted anthologies in media studies: Gender, Race and Class in Media, a collection that curates cutting-edge theory and research on issues of power, identity, and ideology in popular culture.

Professor Bindig Yousman has a BA degree in American Studies, a BFA in Musical Theatre, and a Master’s degree in Communication from the University of Hartford. She earned a graduate certificate in Advanced Feminist Studies and a Ph.D. in Communication from the University of Massachusetts-Amherst.

She serves on the boards of the Action Coalition for Media Education, and the Global Critical Media Literacy Project. Bindig Yousman is the former Director of Academic Performing Arts at Sacred Heart University. She currently serves as the Director of the Strategic Communication and Public Relations graduate program. Dr. Bindig Yousman is the faculty advisor to Lambda Pi Eta, the National Communication Honor Society, and the Public Relations Student Society of America.