Sports Communication and Media graduate students participate in practicum and internship experiences that showcase their production skills and critical thinking ability even as they produce written work and multimedia content as part of their everyday class work. Students who move through the SCM program will develop a theoretical, aesthetic, and historical understanding of the sports communication field, and will acquire the knowledge and technical skills necessary to pursue careers in the digital world of the sports media industry.
For students interested in Athletic Communications and Promotions, a featured element of this track in SCM is the close integration that the program has with Sacred Heart University’s athletic program. Under the guidance of the SCM Athletic Communications Coordinator, students in this track will be partnered with specific Division 1 sports teams throughout their time in the program, and will complete substantial work in this area while enrolled in Sports Practicum I and Sports Practicum II classes. Students in the Athletic Communications and Promotions track will create multimedia content for publication and broadcast for these teams. Building upon this real-world professional experience, all SCM students will graduate with an accomplished digital portfolio/production reel of their work.