Overview

Allow your skills to shine with the cutting-edge education you need to succeed in strategic communication. At Sacred Heart University, we pair theory and practice in a master’s program that provides essential communication knowledge and exciting, hands-on experience. Through this program, you willl:

Gain the advanced skills needed to communicate effectively across a variety of media platforms.

Learn to plan, create and distribute multimedia content.

Acquire skills and knowledge that will help you succeed in various segments of the communication industries, including strategic communication, public relations, social media, and political communication

Develop a theoretical, historical and practical understanding of the fields of strategic communication, media studies and public relations.

Study the ethical and social responsibilities that come with being a professional communicator.

Develop the technical skills necessary to create and implement strategic communication campaigns, events and presentations.

Enhance your communication, time management, teamwork, problem solving, planning, organizing and leadership skills.

Complete an internship and capstone project.

Vision

The Master of Arts in Strategic Communication and Public Relations (SCPR) program provides students with the knowledge, skills and experiences to become successful communication professionals in the 21st century.

Developed in collaboration with leading experts, the SCPR curriculum pairs theoretical and historical understanding with hands-on learning preparing students to meet the demands of an ever-changing workplace. The SCPR program teaches students how to create meaningful messages and strategic campaigns that resonate with diverse audiences. Our students learn the latest multimedia tools and social media platforms in order to develop real-world materials for a variety of business, media, nonprofit and political organizations. Through internships and capstone projects SCPR students gain practical experience and build their professional networks. SCPR students graduate with personalized digital portfolios, which showcase their unique talents and interests.

Career Outlook

Strategic communication and public relations is an industry on the rise. The U.S. Department of Labor has predicted that employment opportunities for managers, specialists, content producers, event planners and media trainers will grow between 12% and 33% by 2022, and skilled communicators are needed to fill these positions.

Graduate in One Year

The SCPR curriculum is designed so full-time students can complete their degree in one year by attending class two nights a week. Part-time students graduate in two years and only attend class one night a week.

Blended Courses and Innovative Scheduling

With convenient eight-week sessions across the full calendar year, students can accelerate their degree and career, building skills, knowledge, connections, and a professional portfolio along the way.

Ideal Location

Sacred Heart’s Fairfield campus is a short train ride (just 55 miles) from New York City, the media capital of the world, and is strategically positioned in the heart of the creative corridor providing students with outstanding local opportunities for career development in the rapidly expanding fields of strategic communication and public relations.

Hands-on Learning through Internships and Capstone Projects

SCPR students complete an internship and a capstone project as part of a curriculum strategy in which students are immersed in a professional setting to gain advanced practical training and real-world results. SCPR students build their professional résumés while earning their degree.

Professional Portfolios for the Digital Age

SCPR graduates leave with a digital portfolio of materials that demonstrate to potential employers that they are highly skilled communicators with advanced training in the latest media technologies.

Integrated Laptop Program

SCPR students receive a MacBook Pro laptop running the latest Apple and Adobe software and their coursework includes training with platforms that have become the industry standard. Students take ownership of their laptop when they graduate.

Experienced Faculty

The SCPR faculty is comprised of award-winning scholars and media professionals with experience in every sector of the communication and media industries.

State-of-the-Art Facility

The SCPR graduate program is housed in the Martire Center for the Liberal Arts. This fully equipped facility is designed to provide a cutting-edge education and support student-centered learning.

Additional Features

  • A MacBook Pro that is yours to keep upon graduation, plus a license to Adobe Creative Suite programs while enrolled in the program.
  • Course instructors who are respected scholars and media professionals.
  • Access to the state-of-the-art Martire Center for the Liberal Arts with studios, multimedia computer labs, a recording studio and editing suites.
  • Connection through Sacred Heart’s existing relationships with more than 100 nonprofit organizations, businesses and media outlets.
  • Workshops and guest lecturers from leading public relations, media studies, communication studies, and strategic communication experts, as well as professionals in the field.
  • Entrance into a field (advertising, promotions, marketing management, and meeting/event planning) that is expected to grow faster than average through 2024.
  • Coursework guided by an Advisory Board comprised of communication professionals who ensure students graduate with the knowledge and skills needed to succeed in the industry.
  • Small class sizes, between 10-15 students, which allows for personalized attention and preparation for individual career paths.
  • Ideal location: just 60 minutes outside of New York City, in the heart of the creative corridor, providing outstanding local opportunities for career development in strategic communication and public relations.

Courses

Careers

Graduates with a strategic communication and public relations degree are prepared for careers in:

Public Relations
Corporate Communication
Non-Profit Organizations
Integrated Marketing Communication
Advertising
Media Relations
Employee Relations
Community Relations
Corporate Social Responsibility
Social Media
Crisis Communication
Political Communication
Brand Strategy
Media Training
Event Planning
Multimedia PR Production/Content Creation

Faculty

Photo of Bill  Yousman Ph.D.
Bill Yousman Ph.D.
Associate Professor
Dr. Yousman’s research and teaching interests are focused on the relationship between media images and stories and the construction of ideology. In particular, he writes abo...
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Photo of Lori Bindig Yousman Ph.D.
Lori Bindig Yousman Ph.D.
Chair, Department of Communication Studies

Associate Professor

Dr. Bindig Yousman’s teaching and research interests are grounded in critical television studies and media literacy. In particular, she writes about the construction and com...
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Admission Requirements

Applications are reviewed by the admissions committee on a rolling basis. The following documents must be submitted and will be considered when applying:

  • Online application
  • Nonrefundable application fee
  • Official transcripts from all undergraduate institutions attended
  • A one-page personal statement describing career goals, interests and qualifications for the program
  • Two letters of recommendation
  • Professional résumé
  • TOEFL equivalent of a 7

 

The address to which all documents can be sent is:

Sacred Heart University
Office of Graduate Admissions
5151 Park Avenue
Fairfield, CT 06825

Letters of Recommendation, Personal Statements and Resumes can be sent via email to:

Ed Nassr
Associate Director of Graduate Admissions
Fax: 203-365-4732
Phone: 203-396-6877
nassre@sacredheart.edu

More Information

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