The Sports Communication and Media Major at Sacred Heart University is a combination of hands-on production and challenging history and theory courses all designed to blend together the theory and practice of studying sports media.   

SHU is located in the geographic center of the sports media industry, and the sports communication and media major is supported by an experienced faculty with industry connections who provide expert instruction and exciting internship opportunities.  

Students receive intensive training in the art and craft of digital storytelling across multiple platforms from traditional television to contemporary social media. Sports Communication and Media majors will graduate prepared for careers as responsible media professionals with well-developed critical thinking skills. 

The School of Communication, Media and the Arts is housed in the Martire Center for the Liberal Arts and the recently opened West Campus and offers these fully featured production spaces: 3 Broadcast Studios, 3 Networked Control Rooms, 1 Film Soundstage, 2 Media Labs, 6 Individual Editing Rooms, 1 Foley Room, 1 Film Finishing Room, 1 Networked Presentation Forum, 1 Large Media Theater, and 2 Screening Rooms. 

The sports industry has shown dynamic growth over the past five years, and is projected to reach over $83 Billion by 2023 in North America alone. Sports Communication and Media graduates pursue careers across the sports media industry in a variety of roles, including:   

Broadcast journalist, video editor, communications associate, media relations coordinator, multimedia content producer, public address announcer, public relations specialist, athletic communications manager, radio broadcaster, sports information manager, videographer, sports promoter, sports team publicist, sports writer, and television broadcaster. 

The curriculum is supported by an abundance of sports media experiences both in and outside the classroom. These include annual events, like our Sports in Society speaker series and our Women in Sports Media symposium, as well as individually scheduled programming featuring sports media scholars and professionals.  

Additionally, the undergraduate sports media club and the program curriculum are integrated with practicum experiences include working on SHU’s football and basketball productions broadcast on SNY, other SHU sports broadcast on NEC Front Row, and a weekly News12 sports show that shoots on SHU’s campus. 

Qualified Sports Communication and Media majors will also be eligible to continue their studies in SHU’s highly regarded Sports Communication and Media Graduate Program (completing a 4+1 BA/MA program).