The Sports Communication and Media Major at Sacred Heart University is a combination of hands-on production and challenging history and theory courses all designed to blend together the theory and practice of studying sports media  

SHU is located in the geographic center of the sports media industry, and the sports communication and media major is supported by an experienced faculty with industry connections who provide expert instruction and exciting internship opportunities 

Students receive intensive training in the art and craft of digital storytelling across multiple platforms from traditional television to contemporary social media. Sports Communication and Media majors will graduate prepared for careers as responsible media professionals with well-developed critical thinking skills. 


The School of Communication, Media and the Arts is housed in the Martire Center for the Liberal Arts and the recently opened West Campus and offers these fully featured production spaces: 3 Broadcast Studios, 3 Networked Control Rooms, 1 Film Soundstage, 2 Media Labs, 6 Individual Editing Rooms, 1 Foley Room, 1 Film Finishing Room, 1 Networked Presentation Forum, 1 Large Media Theater, and 2 Screening Rooms. 


The sports industry has shown dynamic growth over the past five years, and is projected to reach over $83 Billion by 2023 in North America alone. Sports Communication and Media graduates pursue careers across the sports media industry in a variety of roles, including  

Broadcast journalist, video editor, communications associate, media relations coordinator, multimedia content producer, public address announcer, public relations specialist, athletic communications manager, radio broadcaster, sports information manager, videographer, sports promoter, sports team publicist, sports writer, and television broadcaster. 


The curriculum is supported by an abundance of sports media experiences both in and outside the classroom. These include annual events, like our Sports in Society speaker series and our Women in Sports Media symposium, as well as individually scheduled programming featuring sports media scholars and professionals.  

Additionally, the undergraduate sports media club and the program curriculum are integrated with practicum experiences include working on SHU’s football and basketball productions broadcast on SNYother SHU sports broadcast on NEC Front Row, and a weekly News12 sports show that shoots on SHU’s campus. 

Graduate Program

Qualified Sports Communication and Media majors will also be eligible to continue their studies in SHU’s highly regarded Sports Communication and Media Graduate Program (completing a 4+1 BA/MA program). 

Required Courses

CM 101 Introduction to Media Culture

CM 102 Introduction to Media Production

CM 128 History of Sports Media

CM 252 Sports, Culture and the Media

CM 272 Sports Broadcasting I

CM 274 Contemporary Sports Journalism

CM 276 Digital Editing

CM 301 Advanced Seminar in Communication

CM 372 Sports Broadcasting II: Live Event

CM 397 Senior Project I

CM 398 Senior Project II


In addition, six (6) CMS electives are required of all Sports Communication and Media Majors. Three (3) of these must be in media production courses and three (3) must be in media history or theory.