The Sports Media Concentration is specifically designed from a humanities tradition to blend together the theory and practice of studying sports media and to capitalize on Sacred Heart University’s ideal geographic location in the heart of the U.S. sports media industry. Students will receive intensive training in the art and craft of digital storytelling across multiple media platforms from traditional television to contemporary social media as they move through a program designed to produce responsible and participatory citizens with well-developed critical thinking skills.

SCMA has a long history of working in the academic area of sports media and supports programs at both the undergraduate and graduate level. Students will be taught by established media scholars and industry professionals as they move through a curriculum that will be grounded in traditional courses and complemented by intensive workshops offered by media practitioners during each semester. We are the only college/university in the country to offer an annual student internship at the Super Bowl, and we place numerous interns and alumni at sports media companies every year as well.

‌Sports Media students will develop the aesthetic sensibility and the practical skills necessary to create substantive and professional multimedia communication projects, presentations, and artifacts. Students who move through the Sports Media concentration will acquire a theoretical, historical and practical understanding of the relationship of media to culture, and in particular the role that sports media plays in society.