Overview

The BA in Strategic Communication, Public Relations, and Advertising (SCPRA) provides students with the knowledge, skills and experiences to become leaders in the field. Grounded in both the theory and practice of Public Relations and Advertising, our curriculum cultivates the critical thinking and technical skills necessary for an ever-changing workplace. By pairing theoretical and historical understanding with hands-on learning, students are able to create meaningful messages and strategic campaigns that resonate with diverse audiences. In our state-of-the-art facilities, students learn the latest multimedia tools and social media platforms to develop effective and innovative materials for business, media, nonprofit and political organizations. Throughout the major students explore the social impact of media to prepare them for the profound ethical and social responsibilities that come with being a professional communicator and engaged citizen. Through internships and senior projects, our students have the opportunity to gain real-world experience, build their professional networks, and showcase their unique talents and interests in strategic communication, public relations and advertising.

Careers

Strategic communication, public relations, and advertising is an industry on the rise. According to the U.S. Bureau of Labor Statistics, job growth is estimated to be faster than average in these fields.

Strategic Communication, Public Relations, and Advertising majors are prepared for careers in:

  • Public Relations
  • Corporate Communication
  • Non-Profit Organizations
  • Integrated Marketing Communication
  • Advertising
  • Media Relations
  • Employee Relations
  • Community Relations
  • Corporate Social Responsibility
  • Social Media
  • Crisis Communication
  • Political Communication
  • Brand Strategy
  • Media Training
  • Event Planning
  • Multimedia PR Production and Content Creation
  • Strategic Communication

Activites

The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. PRSSA offers students professional development, networking opportunities, internship and job listings and news on the latest industry trends. 

Graduate Program

Qualified Strategic Communication, Public Relations and Advertising majors will also be eligible to continue their studies in SHU’s highly respected Strategic Communication and Public Relations Graduate Program (completing a 4+1 BA/MA program or pursuing an accelerated MA by taking up to two graduate courses during their senior year).

Required Courses

CM 101 Introduction to Media Culture

CM 102 Introduction to Media Production

CM 126 History of Advertising and Public Relations

CM 227 Advertising and PR Writing

CM 230 Digital Publications

CM 257 Women and Advertising OR CM 357 Studies in Advertising and PR

CM 258 Social Media Strategy

CM 301 Advanced Seminar in Communication

CM 356 Advertising and PR Campaigns

CM 397 Senior Project 1

CM 398 Senior Project 2

Electives

In addition, six (6) CMS electives are required of all Strategic Communication, Public Relations, and Advertising Majors. Three (3) of these must be in media production courses and three (3) must be in media history or theory.