The BA in Strategic Communication, Public Relations, and Advertising (SCPRA) provides students with the knowledge, skills and experiences to become leaders in the field. Grounded in both the theory and practice of Public Relations and Advertising, our curriculum cultivates the critical thinking and technical skills necessary for an ever-changing workplace. By pairing theoretical and historical understanding with hands-on learning, students are able to create meaningful messages and strategic campaigns that resonate with diverse audiences. In our state-of-the-art facilities, students learn the latest multimedia tools and social media platforms to develop effective and innovative materials for business, media, nonprofit and political organizations. Throughout the major students explore the social impact of media to prepare them for the profound ethical and social responsibilities that come with being a professional communicator and engaged citizen. Through internships and senior projects, our students have the opportunity to gain real-world experience, build their professional networks, and showcase their unique talents and interests in strategic communication, public relations and advertising.
Strategic communication, public relations, and advertising is an industry on the rise. According to the U.S. Bureau of Labor Statistics, job growth is estimated to be faster than average in these fields.
Strategic Communication, Public Relations, and Advertising majors are prepared for careers in:
- Public Relations
- Corporate Communication
- Non-Profit Organizations
- Integrated Marketing Communication
- Media Relations
- Employee Relations
- Community Relations
- Corporate Social Responsibility
- Social Media
- Crisis Communication
- Political Communication
- Brand Strategy
- Media Training
- Event Planning
- Multimedia PR Production and Content Creation
- Strategic Communication
The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. PRSSA offers students professional development, networking opportunities, internship and job listings and news on the latest industry trends.
Qualified Strategic Communication, Public Relations and Advertising majors will also be eligible to continue their studies in SHU’s highly respected Strategic Communication and Public Relations Graduate Program (completing a 4+1 BA/MA program or pursuing an accelerated MA by taking up to two graduate courses during their senior year).